in this issue
applesauce, ayurveda style
front of the mat: highlighting our faculty and staff
block by block: building your yoga business
referral raffle winners
program highlights
benefit highlights
benefit highlight: discount on battery-operated candles
Add the light of the holiday season to your yoga classes with a 15% discount on battery-operated candles.
new CD: vandita chants
This new CD of soothing chants from our own Vandita Kate Marchesiello is perfect for sound meditation, yoga flows, and deep relaxation. Available online at the Kripalu Shop.
Dear friends,

In the wake of our 22nd Annual Yoga Teachers Conference in October, and as we head into the Thanksgiving holiday, we turn our attention to the theme of gratitude. As Melodie Beattie articulately observed:

Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.

I’m filled with deep appreciation for all of our Kripalu teachers, who are united in our mission to empower people and communities through the transformative wisdom and practice of yoga. When we ask ourselves, “What is Kripalu Yoga?”—a query that we addressed at the conference—there’s a philosophical and practical definition that we explore in our foundational training, but there’s also a larger definition.

Kripalu Yoga is defined by the teachers who tirelessly commit to our underserved populations, to offering classes in the back rooms of churches and in the cancer wards of hospitals. It’s defined by those who balance full-time jobs and families with teaching, because yoga is their passion. And it’s about our devoted affiliate studios, who bring the benefits of Kripalu Yoga to the world. We are all ambassadors of Kripalu Yoga—and I am so grateful for each of you.

Jai Bhagwan,

Micah Mortali
Director, Kripalu Schools of Yoga and Ayurveda

applesauce, ayurveda style

The old adage “an apple a day keeps the doctor away” still rings true, but in Ayurveda we suggest you cook them to promote easy digestion. This fiber-filled fall fruit balances the cool, rough, dry qualities of the vata season, and helps to ward off constipation and cleanse your digestive tract. This crockpot applesauce is easy to make and rich in ojas (the “juice” of life).

Makes approximately 12 cups.

12 apples, unpeeled and sliced in chunks
10 mission figs, cut in half
2 cups dried prunes
1 cup raisins
Juice of 2 organic oranges
Juice of 2 organic lemons
1 cup almonds
½ cup unsalted pumpkin seeds
½ cup unsalted sunflower seeds
1 teaspoon powdered cardamom
1 teaspoon powdered nutmeg
1 teaspoon powdered ginger
1 teaspoon powdered clove
2 tablespoons powdered cinnamon
¼ cup maple syrup (optional, for added sweetness)

Core and chop apples into chunks and place in crockpot. Mix in figs, prunes, and raisins. Add all the orange juice and half the lemon juice. Add nuts, seeds, and spices and mix well. Pour the remaining lemon juice directly in the center of mixture. For extra sweetness, drizzle in maple syrup, and add additional spices to taste. Cook in crockpot on low for 8 hours, stirring occasionally. For a thicker consistency, reduce the water and cook uncovered for the last hour. To avoid burning, watch the pot and stir frequently. Serve warm over your favorite toasted breakfast grain, or enjoy all by itself. Store in an airtight container in the refrigerator.
—Sarajean Rudman, Kripalu School of Ayurveda Intern

front of the mat: highlighting our faculty and staff
Steven Leonard is KSYA’s Education Coordinator and founder of the Freestyle Meditation Community, a meditation group that meets weekly via teleconference. A musician and athlete, Steven holds a degree in exercise physiology and is the author of Throughout Infinity, a book of poems. His diverse talents and background reflect his approach to yoga and meditation. Steven guides our faculty in integrating Kripalu Yoga methodology across all of our training, wellness, and educational programs.

“I let go of my own agenda in order to meet people wherever they are,” he says. “The ancient yoga texts, including the Tao Te Ching, the Vijnana Bhairava Tantra, and the Hatha Yoga Pradipika, inform my teaching, but I strive to translate their meanings into the everyday world.” Steven is especially drawn to Zen and tantra, which he describes as “life-affirming practices that teach us to live in the moment with a sense of awe, as both a witness and an active participant.”

block by block: building your yoga business

How do you monitor the success of your yoga business? Whether you offer one class a week or own a studio, it’s a good idea to measure some of the variables to see if you’re growing, holding steady, or sliding backward.

The yoga business tends to be seasonal, so try assessing your retention rate three months at a time. Look at how many new students enrolled in a given month (say, June or September, if you want to go season by season); then jump ahead three months and see how many of those students were still taking classes. Divide the continuing students by the new students to get your retention rate.

If you retain eight out of 10, your retention rate is a robust 80 percent. If you’re attracting 10 new students each month, and only one is still there three months later, it would be wise to look at strategies for retaining more of those new students.

–Janis Bowersox, Kripalu invited presenter and author of the guidebook So You Want to Open a Yoga Studio

referral raffle winners

Each quarter, KYTA has a raffle—picking three winners from the pool of KYTA members who have referred someone to Kripalu.

Below are brief profiles of this quarter’s winners. Each winner has received a $500 credit at Kripalu that is good for three years, transferable, and applicable toward housing, tuition, and Healing Arts services.

Want to participate in the next Referral Raffle? Ask the students you refer to Kripalu to mention your yoga teacher ID number or name when making their reservation. Every referral you make increases your chances of winning.

This quarter’s winners

Angela Cays
From: Wyckoff, New Jersey
KYTA membership: 6+ years

I’m so thankful for the opportunity to practice right livelihood—teaching yoga, tutoring math, helping to facilitate a meditation group, and supporting my local chapter of Holistic Moms Network. I’m excited to plan a trip back to Kripalu! Thank you for the beautiful compilations of music—I love listening to them in the car, and my students enjoy them in class.

Bettina Jones
From: Harrington Park, New Jersey
KYTA membership: 16+ years

My passion is evoking the space where stillness and spirit intersect, within a healing restorative style. I became a Kripalu Yoga teacher in 1989, when the idea of creating a teachers’ association had just been sparked. Today KYTA is a richly supportive resource. I’m deeply thankful to be a member of the Kripalu tribe!

Jennifra Norton
From: Harwich, Massachusetts
KYTA membership: 6+ years

My KYTA membership is the best investment! I especially appreciate the exposure to countless numbers of potential students through the Kripalu Near You link on the KYTA web page, as well as the Group Discount program. I’ve been teaching five classes per week in my community for seven years, and I love it more now than ever before!

program highlights
Foundations of Ayurveda Off-Site Training, May 1–September 21, 2014
Calling all our readers in New York City and the metropolitan area: Looking for a Kripalu immersion experience but need to stay close to home? Beginning in May, Kripalu offers a 5-month, nonresidential Foundations of Ayurveda training in Manhattan (our next on-site Foundations program is in September 2014). Learn Ayurvedic history and philosophy, cooking and nutrition, lifestyle and stress-management tools, and more.

The Business of Yoga for Teachers and Studios: Tap Into Your Vision, Create a Plan, Get Results!, December 8–11, with Janis Bowersox and Joan Dwyer
Whether you’re a yoga teacher, studio owner, or owner-to-be, come realign with your vision and gain tools for creating right livelihood.

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Kripalu Center for Yoga & Health is a 501(c)(3) nonprofit educational organization whose mission is to empower people and communities to realize their full potential through the transformative wisdom and practice of yoga.