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Marketing Material

To create your marketing materials, copy and paste the content below into a word processing or desktop publishing document or download a formatted MS Word document. Then, personalize the materials for your group trip—make them your own or use the templates as they are.

Choose from the following marketing materials to help you spread the word about your Kripalu group retreat (they are in the suggested order of use):

And don’t forget, a picture is worth a thousand OMs. We’d love to see photos and hear any stories about your visit. Please bring a camera and document your trip! This is great for your own records and can help you market future trips as well. We’d love for you to send in your photos and any story you’d like to tell us to kyaa@kripalu.org. Be sure to use your Group Name as the subject line of your e-mail to help us keep them organized.

Poster

To let other potential students and yoga enthusiasts know about your retreat, hang up posters around your community. The rip-off tags at the bottom of the formatted version allow you to track interest in the retreat and determine which area is the most effective place to hang the poster.

Download the .doc file.


You’re invited to a

Special and Affordable

Yoga Retreat

Treat yourself to a relaxing yoga vacation! Join us for this special trip to the world-renowned Kripalu Center in Stockbridge, Massachusetts, the largest retreat center for yoga and holistic living in the US. Coordinated by local yoga teacher {name}, participants can choose from a variety of yoga classes, take part in experiential workshops, unwind in the whirlpool and explore the Berkshires with Kripalu’s affordable group discount pricing.

A trip to Kripalu provides:

  • A chance to thoroughly unwind from daily stresses
  • Complete relaxation through yoga postures and breathing
  • A deeper connection to your yoga practice
  • Healthy meals all prepared for you
  • Clear focus and sense of perspective
  • Space and time to reflect on life

Yoga, meditation, relaxation, and more.
Do it all—or do nothing at all.

Where: Kripalu Center for Yoga & Health in Stockbridge, Massachusetts

When: {add dates here}

Cost: {add cost here}

How: Call group organizer ###-###-###

E-mail: Group organizer

Group Organizer: {provide readers with a brief bio.}

Kripalu voted "BEST yoga spa"

by Self Magazine, 2001

Questions? Call ###-###-#### or e-mail ######


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Letter to Your Students

A personalized letter is a wonderful way to let current students know about your retreat plans. Although the letter is addressed "Dear Yoga Friend", you can always do a mail merge function on your computer so the letter is addressed to a specific person, such as "Dear Lisa."

Download the formatted .doc file.


You’re invited to a

Special and Affordable

Yoga Retreat

Dear Yoga Friend,

There’s always more to learn about yoga than I can possibly fit into a 60 or 90-minute class, so I would like to share an experience exploring the depth and breadth of yoga. I’m coordinating a trip to the world-renowned Kripalu Center in Stockbridge, MA, the largest retreat center for yoga and holistic living in the U.S.

You can choose from a variety of yoga classes, take part in experiential workshops, unwind in the whirlpool and explore the Berkshires with Kripalu’s affordable group discount pricing.

A trip to Kripalu provides:

  • A chance to thoroughly unwind from daily stresses
  • Complete relaxation through postures and breathing
  • A deeper connection to your yoga practice
  • Healthy meals all prepared for you
  • Clear focus and sense of perspective
  • Space and time to reflect on life
  • Yoga, meditation, relaxation and more. Do it all—or do nothing at all.

Where: Kripalu Center for Yoga & Health in Stockbridge, MA

When: {add dates here}

Cost: {add cost here}

I’d love you to join us on our road trip to Kripalu! Feel free to call me at ###-###--#### or email me at ###### with any questions you may have. If you already know this is the trip for you, simply call Kripalu directly at 1-800-741-7353 to make your reservation today. Remember to tell Reservations that you are with {insert group name} to get your discount.
(See Step-by-Step Instructions before advertising your group name).

In Yoga,

{Your Name}

Kripalu voted "BEST yoga spa" by Self Magazine, 2001


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Postcards

Postcards are a simple and cost-effective way of getting your message out. Try sending the detailed letter first, followed by a small postcard reminder. Just like the postcard your dentist sends to remind you about your next dental appointment, this simple postcard can help remind your busy students about the upcoming retreat.

When printing postcards, it’s best to use a card stock paper that is from .007 to .016 inches thick. This thicker stock holds up better than other paper (and postal equipment won’t damage it). You can find it at any paper or office supply store.

The preformatted postcard is set up to postcard size; so you can just print the number you need and then cut to size. If you are using the reduced first class postcard postage rate, make sure you trim them to postal regulation size:

  • At least 3–1/2 inches high x 5 inches long
  • No more than 4–1/4 inches high x 6 inches long

Download the formatted .doc file.


You’re Invited
To a yoga retreat at the world-renowned Kripalu Center in Stockbridge, Massachusetts, the largest retreat center for yoga and holistic living in the US, from {dates}. Discounted group pricing available.

A retreat provides:

  • A chance to thoroughly unwind from daily stresses
  • Complete relaxation through postures and breathing
  • A deeper connection to your yoga practice
  • Healthy meals all prepared for you
  • Clear focus and sense of perspective
  • Space and time to reflect on life

Time is running out! Call Kripalu at 1-800-741-7353 to register today! Remember to mention my group’s name—the {insert group name here} Group—for this exclusive group discount price.
(See Step-by-Step Instructions before advertising your group name).

Your yoga business name
Address, City, State 00000-0000
Phone 000.000.0000 FAX 000.000.0000
E-mail UserName@Domain.com


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Personal Letter or E-mail to Student After They Register

You can increase the personal touch to your group trip by sending a note to people when they register. Not only will this increase the comfort level for first-time visitors, but also it’s another chance to increase attendance for your group.

Download this formatted .doc file.


Dear {participant},

I’m delighted you’ll be joining us for the upcoming yoga retreat at the Kripalu Center for Yoga & Health on {dates}. Kripalu is world-renowned for yoga and healing arts, so get ready for a fantastic and restful excursion for your health and well being!

Kripalu sends a confirmation of your reservation along with helpful information about staying at their yoga center. Be sure to look over their Arrival Checklist as well as the insert on all of the amazing healing arts services. You can get a massage, aromatherapy, reflexology and just about any other bodywork done during your visit for an additional charge. You can schedule a session while you’re there, or ahead of time if that’s more convenient.

To qualify for the discount, we need a minimum of five people in our group. So far we have {number} people. So pass along the information so more people can join in the fun, and we can all enjoy a reduced rate!

I’m looking forward to sharing the Kripalu experience with you!

In Yoga,

{Name}