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Marketing Material

The following marketing material is available in two formats:

  • Simply copy and paste the content onto your computer, whether you use a MAC word processor or desktop publishing software or
  • Download a formatted MS Word document.

All you need to do in either case is personalize your material for your business and trip.

Feel free to use as little or as much as you would like. Modify the pieces and make them your own or use the templates just as they are. The process is designed to make your life easier!

And don’t forget, a picture is worth a thousand OMs. We’d love to see some photos and hear any stories from you about your visit. Please bring a camera (ideally digital) and document your trip! This is great for your own records and can help you market future trips as well. We’d love it if you would send in your photos and any story you’d like to tell us to kpa@kripalu.org. Be sure to use your Group Name as the subject line of your e-mail to help us keep them organized.

Choose from the following marketing material to help you spread the word about your Kripalu retreat (they are in the suggested order of use):

Press Release

To get local coverage for your Kripalu Retreat event, and to reach potential students who may not be aware of your work, you can send a press release.

Send the release to all area papers either by fax, snail mail or e-mail, depending on individual preference. If you’re not aware of all the potential publications in your area, go to your local library and ask for a copy of Bacon’s directory. This will list publications in your area.

Don’t forget specialty publications as well. For example, a local Mom’s magazine or a newspaper specializing in an over-50 audience may be interested in the release, especially if you can tweak a sentence or two making it relevant for them.

Download the formatted .doc file.


Press Release

For: {yoga business name and address here}
Contact: {contact name, telephone and e-mail address here}

FOR IMMEDIATE RELEASE


{Town} Residents Join Local Yoga Teacher for an Excursion to the Largest Yoga Center in the US for Rest, Renewal and Rejuvenation.
{Date and town here, for example, December, 2007 Albany, NY}: Yoga is in vogue, with special yoga travel packages available to exotic locations all over the world. But not everyone has the time, money or inclination for such an adventure. Now {town} residents can treat themselves to an affordable yoga excursion coordinated by local yoga teacher {name} at the world-renowned Kripalu Center in Stockbridge, MA, the largest retreat center for yoga and holistic living in the U.S. From {dates}, participants can choose from a variety of yoga classes, take part in experiential workshops, unwind in the whirlpool and explore the Berkshires with Kripalu’s affordable group discount pricing.

"There’s always more to teach our students about yoga than we can possibly fit into a 60 or 90-minute class," says {name}, retreat coordinator and yoga teacher at {studio}."In this retreat, students can immerse themselves in the depth and breadth of yoga at a very affordable price, deepening their practice without spending a fortune."

{yoga business name} focuses on Kripalu Yoga, a powerful and transformative practice that integrates body, mind and spirit. {expand upon your business here}. Kripalu Center for Yoga & Health is the largest retreat center for yoga and holistic living in the US, serving people of all backgrounds for nearly 30 years. Kripalu offers more than 500 experiential yoga, self-discovery, holistic health and spiritual programs each year that present ancient yogic principles in a contemporary, accessible, yet profound, way. Educational programs are designed to provide participants with tools they can apply in their daily lives. For additional information on the yoga retreat, call {name} at {phone} or e-mail {email address}.


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Poster

To let other potential students and yoga enthusiasts know about your retreat, hang up posters around your community. The rip-off tags at the bottom of the formatted version allow you to track interest in the retreat and determine which area is the most effective place to hang the poster.

Download the .doc file.


You’re invited to a

Special and Affordable

Yoga Retreat

Treat yourself to a relaxing yoga vacation! Join us for this special trip to the world-renowned Kripalu Center in Stockbridge, Massachusetts, the largest retreat center for yoga and holistic living in the US. Coordinated by local yoga teacher {name}, participants can choose from a variety of yoga classes, take part in experiential workshops, unwind in the whirlpool and explore the Berkshires with Kripalu’s affordable group discount pricing.

A trip to Kripalu provides:

  • A chance to thoroughly unwind from daily stresses
  • Complete relaxation through yoga postures and breathing
  • A deeper connection to your yoga practice
  • Healthy meals all prepared for you
  • Clear focus and sense of perspective
  • Space and time to reflect on life

Yoga, meditation, relaxation, and more.
Do it all—or do nothing at all.

Where: Kripalu Center for Yoga & Health in Stockbridge, Massachusetts

When: {add dates here}

Cost: {add cost here}

How: Call group organizer ###-###-###

E-mail: Group organizer

Group Organizer: {provide readers with a brief bio.}

Kripalu voted "BEST yoga spa"

by Self Magazine, 2001

Questions? Call ###-###-#### or e-mail ######


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Letter to Your Students

A personalized letter is a wonderful way to let current students know about your retreat plans. Although the letter is addressed "Dear Yoga Friend", you can always do a mail merge function on your computer so the letter is addressed to a specific person, such as "Dear Lisa."

Download the formatted .doc file.


You’re invited to a

Special and Affordable

Yoga Retreat

Dear Yoga Friend,

There’s always more to learn about yoga than I can possibly fit into a 60 or 90-minute class, so I would like to share an experience exploring the depth and breadth of yoga. I’m coordinating a trip to the world-renowned Kripalu Center in Stockbridge, MA, the largest retreat center for yoga and holistic living in the U.S.

You can choose from a variety of yoga classes, take part in experiential workshops, unwind in the whirlpool and explore the Berkshires with Kripalu’s affordable group discount pricing.

A trip to Kripalu provides:

  • A chance to thoroughly unwind from daily stresses
  • Complete relaxation through postures and breathing
  • A deeper connection to your yoga practice
  • Healthy meals all prepared for you
  • Clear focus and sense of perspective
  • Space and time to reflect on life
  • Yoga, meditation, relaxation and more. Do it all—or do nothing at all.

Where: Kripalu Center for Yoga & Health in Stockbridge, MA

When: {add dates here}

Cost: {add cost here}

I’d love you to join us on our road trip to Kripalu! Feel free to call me at ###-###--#### or email me at ###### with any questions you may have. If you already know this is the trip for you, simply call Kripalu directly at 1-800-741-7353 to make your reservation today. Remember to tell Reservations that you are with {insert group name} to get your discount.
(See Step-by-Step Instructions before advertising your group name).

In Yoga,

{Your Name}

Kripalu voted "BEST yoga spa" by Self Magazine, 2001


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Postcards

Postcards are a simple and cost-effective way of getting your message out. Try sending the detailed letter first, followed by a small postcard reminder. Just like the postcard your dentist sends to remind you about your next dental appointment, this simple postcard can help remind your busy students about the upcoming retreat.

When printing postcards, it’s best to use a card stock paper that is from .007 to .016 inches thick. This thicker stock holds up better than other paper (and postal equipment won’t damage it). You can find it at any paper or office supply store.

The preformatted postcard is set up to postcard size; so you can just print the number you need and then cut to size. If you are using the reduced first class postcard postage rate, make sure you trim them to postal regulation size:

  • At least 3–1/2 inches high x 5 inches long
  • No more than 4–1/4 inches high x 6 inches long

Download the formatted .doc file.


You’re Invited
To a yoga retreat at the world-renowned Kripalu Center in Stockbridge, Massachusetts, the largest retreat center for yoga and holistic living in the US, from {dates}. Discounted group pricing available.

A retreat provides:

  • A chance to thoroughly unwind from daily stresses
  • Complete relaxation through postures and breathing
  • A deeper connection to your yoga practice
  • Healthy meals all prepared for you
  • Clear focus and sense of perspective
  • Space and time to reflect on life

Time is running out! Call Kripalu at 1-800-741-7353 to register today! Remember to mention my group’s name—the {insert group name here} Group—for this exclusive group discount price.
(See Step-by-Step Instructions before advertising your group name).

Your yoga business name
Address, City, State 00000-0000
Phone 000.000.0000 FAX 000.000.0000
E-mail UserName@Domain.com


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Personal Letter or E-mail to Student After They Register

You can increase the personal touch to your group trip by sending a note to people when they register. Not only will this increase the comfort level for first-time visitors, but also it’s another chance to increase attendance for your group.

Download this formatted .doc file.


Dear {participant},

I’m delighted you’ll be joining us for the upcoming yoga retreat at the Kripalu Center for Yoga & Health on {dates}. Kripalu is world-renowned for yoga and healing arts, so get ready for a fantastic and restful excursion for your health and well being!

Kripalu sends a confirmation of your reservation along with helpful information about staying at their yoga center. Be sure to look over their Arrival Checklist as well as the insert on all of the amazing healing arts services. You can get a massage, aromatherapy, reflexology and just about any other bodywork done during your visit for an additional charge. You can schedule a session while you’re there, or ahead of time if that’s more convenient.

To qualify for the discount, we need a minimum of five people in our group. So far we have {number} people. So pass along the information so more people can join in the fun, and we can all enjoy a reduced rate!

I’m looking forward to sharing the Kripalu experience with you!

In Yoga,

{Name}


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