Lately, I’ve been playing around with a gluten-free diet. I often find that wheat feels heavy in my body, so a gluten fast this time of year often helps me lighten up. Because I don’t have a severe reaction to eating gluten, when I go gluten-free I don’t feel overly concerned about consuming any “incidental” amounts of gluten—mainly I just stop eating bread, pastries, and pasta for a few weeks. That said, during my gluten-free windows, I become more aware of how pervasive gluten is in the American diet and I’m always happy when I see companies making an effort to identify it or make versions of their products sans gluten.
Unfortunately, I also become aware of how the marketing potential of what has become, to some, a fad diet can turn this dietary choice into a sneaky way to pawn off cheap food to the unsuspecting!
Case in point: I bought some pre-made maki rolls from a local all natural grocer. In the Berkshires, we’re lucky to have several great locally owned stores that sell whole foods and organic produce. I went to Guidos, which is a wonderful combination of a main store (with all the basics) accompanied by several privately owned sub markets, much like the old indoor year round farmers markets I remember from my childhood in Lancaster, Pennsylvania.
So back to my purchase, and, more specifically, the little packets of soy sauce that came with it. As I often take my makis home, I rarely use the soy sauce provided. If they’re all-natural I might save them for a picnic or travel. If they aren‘t, I simply discard them and wish the store would commit to using the all-natural kind.